The brand was established in 2003 on the beaches of Sydney. Its simple goal is to share Australia's authentic summer style with the rest of the world.

Designed for a life under the sun, SUNNYLIFE is the world's leading summer style brand. Today their products are found on beaches, in pools and at sun drenched holiday destinations across the globe. It is recognised for its vast seasonal collections featuring every must-have summer item imaginable.

Bold graphics, show-stopping prints and trend-setting packaging are all part of their trademark look. The brand is committed to create a range of sunny essentials that deliver on quality, style, functionality and innovation; the perfect summer lifestyle solution.