Herschel Supply Co. is a Canadian company that specializes in manufacturing backpacks, luggage, and various travel and outdoor accessories. It was founded by brothers Jamie and Lyndon Cormack in 2009 and is headquartered in Vancouver, British Columbia, Canada. The company takes its name from the small town of Herschel, Saskatchewan, which is the hometown of the Cormack brothers' grandparents.They are known for its distinctive and stylish designs, which often feature a vintage and timeless aesthetic. Their products are popular among a wide range of consumers, including students, travelers, outdoor enthusiasts, and individuals seeking functional yet fashionable bags and accessories.